Updated: Apr 14
Selling in a hot market brings unique challenges, but that’s no reason for sellers to have anxiety over their listings. The right strategies will make your home stand out and fetch a top price. When the market is hot and you need to sell, these tips from BK Homes Real Estate Management will help you get all of what your home is worth.
Real Estate Photography and Videography
As buyers start their home search online, it’s more important than ever to have high-quality real estate photos for your listing. That means using a high-quality DSLR camera, not a smartphone, and editing to make pictures pop. A shoot with a professional photographer may be more affordable than you think: The average cost for real estate photos runs from $250–$800. Similarly, video is becoming increasingly important in reaching your target market when selling your home. Professional videography starts at around $1,000 for a 2,000-square foot home (the price will be higher for larger homes), and it includes drone aerial footage, a great technique for capturing a potential buyer’s attention.
Price Your Home Right
The worst thing you can do is overprice your home. A home that’s priced too high will sit on the market until an inevitable price drop, which is a red flag for buyers and a recipe for a stale listing. Have a full conversation with your real estate agent about what you owe on your home and what your home is worth. Your agent will use a comparative market analysis to determine the best price for your home considering its location, size, features, and market conditions.
Make It Pristine
The next sin is skipping the prep work. Presentation is everything when attracting buyers to your home, so dedicate time to getting your house ready to sell.
Cluttered homes leave buyers wondering what you’re hiding. Sellers should comb through their houses to eliminate clutter, bulky furniture, and decorations and move the excess to storage. It’s important to not just box up items and tuck them away, but actually get them out of the house so buyers can see everything—inside closets, cupboards, and garages included.
Not only does a decluttered home give prospective buyers a little peace of mind that you’re not hiding any potential problems, but it will also allow you to showcase any features you want to highlight. For example, homebuyers are very interested in garage storage and hardwood floors, so keeping everything neat and tidy will allow them to get a good feel for these spaces.
This article is brought to you by BK Homes Real Estate Management, where our team is equipped with a combined 100+ years of luxury real estate expertise in research, design, professional media, operations, and internet optimization to help maximize your investment’s value from A–Z:
Analysis & Inspection | Buy | Manage | Sell | Marketing | Reinvest
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